How do media companies classify (groups) potential audiences for their products?
Media companies classify potential audiences by grouping people based on their age, gender, ethnicity, income, education and where they live. These are known as demographics. This helps companies understand who there target audience is and why they might be interested in. For example, a company might create a tv programme aimed at teens rather than older adults, as they may have different interests and preferences. This allows media companies to make products and content that appeal to the people most likely to watch, buy or use them.
What are the names of the seven different psychographic groups that young and Rubicam use to profile audience?
1. Mainstreamers 2. Aspirers 3. Succeeders 4. Reformers 5. Explorers 6. Strugglers 7. Resigned
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