1. what is the preferred reading of a media text?
its the exact message the creator wants you to take away from a film or advert, etc
2. what is the oppositional reading of a media text?
when you understand the exact messages the creator is trying to send, but you completley reject it or disagree with it.
3. how does the adolescence clip position the audience to respond to the teenager in the scene?
In my opinion Jamies attitude towards the woman is highly aggressive.
How do media companies classify (groups) potential audiences for their products?
Media companies classify potential audiences by grouping people based on their age, gender, ethnicity, income, education and where they live. These are known as demographics. This helps companies understand who there target audience is and why they might be interested in. For example, a company might create a tv programme aimed at teens rather than older adults, as they may have different interests and preferences. This allows media companies to make products and content that appeal to the people most likely to watch, buy or use them.
What are the names of the seven different psychographic groups that young and Rubicam use to profile audience?
1. Mainstreamers 2. Aspirers 3. Succeeders 4. Reformers 5. Explorers 6. Strugglers 7. Resigned
The lighting in this scene is quite dark, with a blue light in the background which creates a mysterious and tense atmosphere. The bright red and blue lightsabers stand out against the darkness and draw the audience's attention to the fight. The characters are mostly shown in silhouette, making them look intimidating as we cannot see their facial expressions clearly. The red and blue colours could also simbolise two major teams going against each other, as they are two bold primary colours that contrast with one another. This makes the battle look more dramatic and helps create tension.
COSTUMES: The costumes in this scene help show the big differences between the two characters. Darth Vader wears a black suit of armour, a long cape and a scary helmet, making him look powerful and threatening .In comparison, Luke wears a simpler black outfit, which makes him look less intimidating. The dark costumes also create a serious atmosphere and help show the fight between good and evil.
This is a close-up shot because it focuses on the character's face and allows the audience to see his emotions clearly. His eyes are wide open, making him look shocked and scared. We can also see sweat on his face, suggesting that he is nervous and under a lot of pressure. The lighting is dark on one side of his face and orange on the other, which creates a tense and mysterious atmosphere. The bright red and blue lights in the background make the scene feel more dramatic. Overall, this shot helps the audience understand that the character is in a stressful situation and makes us wonder what is going to happen next.
This is a high-angle shot because the camera is looking down at Darth Vader, making him appear less powerful and dominant. His helmet and body look quite intimidating, but the camera angle could suggest that he is being looked down on. The bright orange lighting and smoke in the background create a tense and dangerous atmosphere. This makes the audience feel like something dramatic is about to happen.
AUDIO: Sound effects are used throughout the battle between Luke Skywalker and Darth Vader to make the fight more exciting and realistic. The loud noises create tension and make the audience feel like they are part of the battle. Darth vader also speaks in a deep, intimidating voice when he says, "The Force is with you, young skywalker, but you are not a jedi yet." He says this to intimidate luke and make him feel weak compared to him. This shows how powerful and confident vader is, making the audience feel tense about what will happen next.
AUDIO/SILENCE: Silence is used in the first half of the scene to create tension and suspense. It makes the atmosphere feel awkward and uncomfortable because luke and Darth vader are facing each other without much talking. This makes the audience feel nervous because they know a fight could happen at any moment. The silence also makes the scene feel more serious and dramatic, as it builds up suspense before the battle begins.
