Advert

 

 

This advertisement is bright, funky and eye - catching. Unlike Starbucks, which uses a more simple and sophisticated colour scheme, Dunkin’ uses bright pink and orange colours to attract the audiences attention. These colours create a fun, energetic and youthful atmosphere, which reflects the brand's personality. The advertisement also features the famous celebrity Sabrina Carpenter, who helps promote the product. Using a celebrity is a persuasive technique because fans may be more likely to buy the drink if they see someone they admire promoting it. The bold typography makes the slogan stand out and helps the audience remember the product. Overall, Dunkin’ uses colour, celebrity endorsement and bold text to appeal to a younger target audience